Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
To be included in this listing, an agency was required to complete a survey questionnaire and include its Income information.
For a more comprehensive listing of all of the agencies providing to service to the four categories, go to:
www.AgriMarketing.com and from the upper left hand corner access the "Archived Issues" link. Then view the 2011 Marketing Services Guide.
At the request of the participating agencies, "Income" is the standard that is used to report the findings rather than "Billings." Billings can be calculated in a number of different methods: whereas Income is a more standardized statistic. Income is defined as all revenues received by the agency for performing services on behalf of their client.
All amounts shown are in thousands of U.S. dollars.
ABOUT THE CATAGORIES
Following are definitions of each category:
* Agribusiness: clients that are selling products/services to ag producers, ranchers and integrators. Also includes the distribution channel, landowners or others specifying products such as veterinarians, nutritionists, crop consultants, professional farm managers, Certified Crop Advisers (CCA), etc. This category includes seed, traits, crop protection, plant nutrients, machinery, animal health, feed, farmstead structures, water management: etc.
* Producer-funded: clients that are funded by ag producer or rancher-supported organizations. This category includes check-off organizations, industry-related trade associations, co-ops, etc.
* Rural Lifestyle: clients that are selling products and/or services to hobby/sundowner farmers and rural lifestyle consumers.
* Professional products: clients that are selling products and/or services to the companion animal: turf & ornamental: landscape, golf course, roadway maintenance or similar markets,
ADFARM
Kansas City, MO; 816/842-5983. FAX: 816/221-5833
Other locations: Calgary, AB; Sacramento, CA; St. Louis. MO; Fargo, ND; Guelph, ON
New Business Contact: Kathryn Pinke, kathryn.pinke@adfarmonline.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $12,069 $11,092 $813 $153 $11IncomeNo. of 83 72EmployeesMEDIA USAGEAdvertising 50% 20% 50% 0%Public 20% 30% 30% 0%RelationsSales 10% 0% 0% 0%PromotionDirect 10% 0% 0% 0%MarketingInternet/ 5% 30% 10% 0%ElectroniiMktgOther 5% 20% 10% 100%
Agribusiness Clients: Agrifood Laboratories *. Agrium, Agrotain, Amity Technology *. Agro Equipment *. Bayer CropScience U.S. and Canada, BDO Canada *. Big Iron Farm Show *, Bioindustrial Innovation Centre *: Black Gold Farms, Brandt Agricultural Products *, Brushvale Soy Products *. Buhler Versatile *, Bunge *. Canadian Agri Food Policy Institute *, Canadian Seed Growers Association *, Canadian Seed Trade Assoc.*, Canadian Swine Health Board *, Canadian Farm Business Mgmt *, Case IH Roughrider Dealer Group, Case IH South Dakota Dealer Group, Conservis *, CropLife Canada-, Dow AgroSciences Canada, EMD Crop BioScience: Farm Credit Canada *, Genome Alberta *, Geosys *, Heritage Angus Beef *, High Country Bison *. Hubbard Feeds, Hyland Seeds, Intervet (Schering-Plough) *, Louis Dreyfus * Manitoba Agrologists Conference *. Map Shots, Meyers Norris Penny *, Midwest Potato Services, Monaghan Mushrooms *, Northern CA Water Assoc. *, No. Dakota Dept. of Agriculture *: NorthStar Genetics: Novus Intl: Ontario Ministry of Ag * Food & Rural Affairs *, Pfizer Canada *. PIC North American Marketing *, Plains Grain and Agronomy, Rabo AgriFinance, Rabobank Int'l *, RBC Royal Bank *, Richardson Intl *, Rural Ontario Institute *, Swanston Farm Equipment *, Synthesis Network *, Techmark *, Twin Valley Co-op *, United Farmers of Alberta *, Wolf Trax, XL Foods *
Producer-Funded Clients: Alberta Agriculture and Food *: Alberta Beef Producers, American Crystal Sugar Company, American Hereford Assoc. *, California Ag Communications Coalition, Canadian Angus Association *, Canadian Pork Council *, Canola Council of Canada *: Dairy Farms Assoc., Flax Canada 2015 *, Flowers Canada *, Grain Farmers of Ontario *, Minnesota Corn Growers *, No. Dakota Corn Growers Assoc. *, No. Dakota Soybean Growers Assoc.*, No. Dakota Soybean Council *, Northern Food Grade Soybean Assoc. *, Ontario Pork *, Pork Marketing Canada *, United Potato Growers *
Rural Lifestyle Clients: Canadian 4-H Council", Ducks Unlimited", Just-In-Case Fire"
Professional Products Clients: Canadian Nursery Landscaping", Stewart Bros. Nurseries"
BADER RUTTER & ASSOCIATES
Brookfield, WI; 262/784-7200, FAX: 262/938-5555 Other locations:
Chicago, IL; Lincoln: NE
New Business Contact: Allison Lauer, alauer@bader-rutter.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $25,872 $16,314 $1,350 $1,935 $2,133Income:Mo. of 180 152EmployeesMEDIA USAGEAdvertising 32% 30% 30% 30%Public 31% 30% 35% 33%RelationsSales 2% 0% 0% 0%PromotionDirect 17% 25% 25% 20%MarketingInternet/ 18% 15% 10% 17%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: Dow AgroSciences (1981); John Deere Financial (2003); Mycogen Seeds (1998); Pfizer Animal Health (2010)
Producer-Funded Clients: Dairy Management Inc. (2008): U.S. Dairy Export Council (2010)
Rural Lifestyle Clients: Dow AgroSciences; John Deere Financial; Pfizer Animal Health
Professional Products Clients: Dow AgroSciences; Propane Education and Research Council (PERC)
BRIGHTON
Clayton. MO; 314/726-0700, FAX: 314/721-8517
Other Locations: Memphis, TN
Agency Agribusiness Producer- Rural Professions Total Funded Lifestyle ProductsAgency $54,953 $3,585 $0 $0 $0 S50Income 47 25MEDIA USAGEAdvertising 32% 30% 30% 30%Public 31% 30% 35% 33%RelationsSales 2% 0% 0% 0%PromotionDirect 17% 25% 25% 20%MarketingInternet/ 18% 15% 10% 17%ElectronicMktgOther 0% 0% 0% 0%
All dollar amounts are reported in U.S. thousands.
(*) Denotes projects only.
Agribusiness Clients: Horizon Ag (2006): Monsanto: Deltapine (2007): Acceleron (2008); Performance Plus, other services (2009); Natura Pet Products (2006)
Professional Products Clients: Willmar Fabrication (2010)
BROADHEAD
Minneapolis, MN: 612/623-8000, FAX: 612/623-4810
Other Locations: San Francisco: CA; Washington. DC
New Business Contact: Dean Broadhead: dbroadhead@broadheadco.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency 4125 3850 NA NA NAIncomeNo. of 42 35EmployeesMEDIA USAGEAdvertising 35% 0% 0% 0%Public 20% 60% 0% 0%RelationsSales 10% 15% 0% 0%PromotionDirect 15% 0% 0% 0%MarketingInternet/ 20% 25% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AGCO: AGCO, Challenger, Massey Ferguson (2008); Boehringer Ingelheim Vetmedica (2009); DECCO (2007); Emerald BioAgriculture (2001); GEVO (2010); Marrone Bio Innovations (2008); Oxbo International (2009): Phibro Ethanol Performance Group (2008); Progressive Agriculture Safety Day (2005); Purple Wave Auctions (2010): QualiTech (2010); Shaw's Knox Fertilizer (2007); The Mosaic Company (2008); USDA APHIS" (2010); USDA Rural Development * (2010)
Producer-Funded Clients: Almond Board of California (2005); Minnesota Corn Growers Association* (2010); National Corn Growers Association* (2001); Renewable Fuels Association (2009); U.S. Farm & Ranch Alliance * (2010); United Sorghum Checkoff Program (2009)
CHARLESTONIORWIG INC.
Hartland, WI; 262/563-5100. FAX: 262/563-5101
New Business Contact: Kristi Eichman, keichman@charlestonorwig.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $7,595 $6.830 $537 $106 $0IncomeNo. of 61 59EmployeesMEDIA USAGEAdvertising 41% 48% 80% 0%Public 33% 31% 15% 0%RelationsSales 0% 0% 0% 0%PromotionDirect 8% 10% 5% 0%MarketingInternet/ 18% 11% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: Alpharma (2007); Arm & Hammer (2001); Chemtura Corp.: crop protection (2008); Dairy Business Association (2010); Dairyland Seed Company Inc. (1993); Farmland Foods (2008); HerdStar LLC (2007); Hoard's Dairyman (2003); Murphy Brown (2005); Murray Wise Association (2006); Novartis Animal Health (2009): Novozymes (2010); Pfizer Animal Genetics (2008); Pfizer Animal Health (2008); Smithfield Foods Inc. (2003); United Soybean Board (2009)
Producer-Funded Clients: Dairy Business Association (2010); Dairy Cattle Reproduction Council (2006); Illinois Soybean Association * (2011); National Cattlemen's Beef Association (2004); Professional Dairy Producers of Wisconsin (2002); United Soybean Board* (2009); US Wheat Associates Inc. (2007)
Rural Lifestyle Clients: Dairyland Seed Co. Inc. (1993); Murray Wise (2006)
COLLE+MCVOY
Minneapolis: MN; 612/305-6000, FAX: 612/305-6500
New Business Contact: Phil Johnson, phil.johnson@collemcvoy.com
AgEncy Producer- Rural Protessional Total Agribusiness Funded Lifestyle ProductsAgency $24,700 $3,890 $90 $390 $4,780IncomeNo. of 160EmployeesMEDIA USAGEAdvertising 37% 0% 0% 37%Public 21% 100% 100% 21%RelationsSales 2% 0% 0% 2%PromotionDirect 2% 0% 0% 2%MarketingInternet/ 34% 0% 0% 34%ElectronicMktgOther 4% 0% 0% 4%
Agribusiness Clients: CHS (1994); DuPont Ag & Nutrition (2007); Land O'Lakes (2000); Nutrition Physiology Company (2009)
Producer-Funded Clients: North American Olive Oil Association (2002)
Rural Lifestyle Clients: Propane Education & Research Council (2008)
Professional Products Clients: Nestle Purina (2000); Novartis Animal Health (2003); Winfield Solutions (2010)
DAVID & ASSOCIATES
Hastings, NE; 402/462-6226, FAX: 402/461-3123
New Business Contact: Dave Buchholz, dave@teamdavid.com
Agency Producer- Rural Protessiona Total Agribusiness Fundeti Litestyle ProductsAgency $1,218 $290 $413 $83 $18IncomeNo. of 8 8EmployeesMEDIA USAGEAdvertising 40% 31% 30% 10%Public 15% 48% 25% 40%RelationsSales 18% 0% 5% 10%PromotionDirect 5% 0% 25% 0%MarketingInternet/ 22% 21 % 15% 40%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: 5 Trails Winery * (2009); Ag & Food Associates * (2004); Arrow Seed (2009); Aurora Cooperative (2008); Cargill Health & Nutrition * (2008); Clean Flex Power Systems (2010); Custer Public Power District * (2004); East Kansas Agri-Energy (2010); Kugler Co. (1987); MFS/York/Stormor * (1997); ONEOK Energy Marketing * (2004); Raven Industries (2007); Response Products (2004)
Producer-Funded Clients: American Soybean Association * (2007); Clean Fuels Development Coalition * (1993); Corn Farmers Coalition (2010); Governors' Biofuel Coalition (2008); Governors' Wind Energy Coalition (2008); Missouri Corn Merchandising (2010); National Corn Growers Association * (2002); Nebraska Corn Board (1987); Nebraska Corn Growers Association (1988); Nebraska Ethanol Board (1984); Nebraska Pork Producers Association * (1991); Nebraska Soybean Association * (2008); Nebraska Wine & Grape Growers Association (2010); U.S. Grains Council * (2004); U.S. Meat Export Federation* (2001); Univ. of Nebraska Extension (2004)
Rural Lifestyle Clients: K-Lawn (1984); Nebraska State Fair (2010); Response Products (2004)
Professional Products Clients: Kugler Company (1987); Response Products (2004)
EG INTEGRATED
Omaha, NE; 402/614-3000. FAX: 402/614-1586
New Business Contact: Bill Ervin. bill@egintegrated.com
Agency Agribusiness Producer- Rural Professional Total Funded Lifestyle ProductsAgency $1,832 $1,477 $0 $O $40IncomeMo. of 10EmployeesMEDIA USAGEAdvertising 15% 0% 0% 4%Public 15% 0% 0% 4%RelationsSales 35% 0% 0% 50%PromotionDirect 10% 0% 0% 5%MarketingWeb-Based/ 25% 0% 0% 37%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: Greenleaf Genetics; Hoegemeye; Lindsay Corp.
Professional Products Clients: Lindsay Corp./Watertronics
EXPONENT PUBLIC RELATIONS
Minneapolis, MN: 612/305-6003, FAX: 612/305-6501
New Business Contact: Tom Lindell, tom.lindell@exponentpr.com
Agency Producer- Rural Professions Total Agribusiness Funded Lifestyle ProductsAgency $5,300 $950 $20 $100 $1,130IncomeNo. of 30EmployeesMEDIA USAGEAdvertising 0% 0% 0% 0%Public 76% 100% 100% 80%RelationsSales 0% 0% 0% 0%PromotionDirect 0% 0% 0% 0%MarketingWeb-Based/ 24% 0% 0% 20%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: CHS (2007); Land O'Lakes (2000): Nutrition Physiology Company (2009)
Producer-Funded Clients: North American Olive Oil Association (2002)
Rural Lifestyle Clients: Propane Education & Research Council (2008)
Professional Products Clients: Nestle Purina (2000): Novartis Animal Health (2003)
FARMER, LUMPE + MCCLELLAND
Worthington, OH; 614/505-6987, FAX: 614/505-7094
Other Locations: Washington, DC; Minneapolis, MN; Bloomington, IL
New Business Contact: Rob McClelland, rmcclelland@wideopenthinking.com
Agency Producer- Rural Professiona Total Agribusiness Funded Lifestyle ProductsAgency $2,000 $218 $1,087 $0 $145IncomeNo. of 17 17EmployeesMEDIA USAGEAdvertising 0% 15% 0% 0%Public 100% 65% 0% 50%RelationsSales 0% 0% 0% 50%PromotionDirect 0% 10% 0% 0%MarketingInternet/ 24% 10% 0% 20%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: CoLlntryMark * (2010); Pfizer Animal Health * (2010); Winfield Solutions* (2008)
Producer-Funded Clients: Illinois Soybean Association * - (2010); Minnesota Soybean Association (2009): Nebraska Soybean Board * (2008): Ohio Soybean Council * (2006): The Ohio State University Extension * (2010); U.S. Grains Council * (2010)
Professional Products Clients: Winfield Solutions * (2009)
FREEBAIRN & COMPANY
Atlanta, GA; 404/237-9945 ext 106, FAX: 404/231-2214
New Business Contact: John Freehairn, jfreebairn@freebairn.com
Agency Producer- Rural Professional Total Agribusiness Funded Lilestyle ProductsAgency $3,235 $1,100 $0 $0 $0IncomeNo. of 22 16EmployeesMEDIA USAGEAdvertising 54% 0% 0% 0%Public 12% 0% 0% 0%RelationsSales 0% 0% 0% 0%PromotionDirect 16% 0% 0% 0%MarketingInternet/ 16% 0% 0% 0%ElectronicMktgOther 2% 0% 0% 0%
Agribusiness Clients: Agfirst (2007); MANA Crop Protection (2006)
GIBBS & SOELL INC.
New York, NY; 212/697-2600, FAX: 212/697-2646
Other Locations: Hoffman Estates, IL; Raleigh, NC
New Business Contact: Ann Camden, acamden@gibbs-soell.com
Agency Producer- Rural Professiona Total Agribusiness Funded Lifestyle ProductsAgency $15,274 $9,787 $O $0 $130IncomeNo. of 91 44EmployeesMEDIA USAGEAdvertising 0% 0% 0% 0%Public 100% 0% 0% 100%RelationsSales 0% 0% 0% 0%PromotionDirect 0% 0% 0% 0%MarketingInternet/ 0% 0% 0% 0%ElectronkMktgOther 0% 0% 0% 0%
Agribusiness Clients: Ag Software Designs (2010); Georgia-Pacific (2004); Great Plains Oil & Exploration (2007): Honeywell (1999); Koch Agronomic Services (2010): Novartis Animal Health (2008); Pfizer Poultry Health (2009); Segetis, Inc. (2008); Syngenta Agrisure Traits (2004): Syngenta Biotechnology (2010); Syngenta Crop Protection (2000): Syngenta Seed Care (2000); The Sulfur Institute (2010)
Professional Products Clients: Novartis Animal Health (2008)
THE HONDO GROUP
Austin, TX; 512/502-5141, FAX: 512/502-5211
Other Locations: Darlington, WI
New Business Contact: Lynn Balinas. lynn.balinas@hondogroup.com
Agency Producer- Rural Professional Tolal Agribusiness Funded Lifestyle ProductsAgency NA $1.100 $O $0 $0IncomeNo. of 14 14EmployeesMEDIA USAGEAdvertising 20% 0% 0% 0%Public 40% 0% 0% 0%RelationsSales 10% 0% 0% 0%PromotionDirect 5% 0% 0% 0%Marketinginternet/ 25% 3% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: ABS Global (2009); AgriLabs * (2009); Badger Veterinary Hospital (2007): Balchem Animal Nutrition & Health (2010): CRV (2011); Diamond V Mills * (2007): Golden Acres Genetics (2008); Nelson Plant Food (2007); Precision Laboratories (2010); Prince Agri Products * (2007); Sadex Corporation (2005); StollerUSA (2001): TyraTech * (2007)
Producer-Funded Clients: American Hereford Association (2009); National Dairy Shrine * (2007); World Beet Expo * (2007)
Rural Lifestyle Clients: Southwest Securities, FSB* (2007)
LATORRA, PAUL & MCCANN
Syracuse, NY; 315/476-1646, FAX: 315/476-1611
New Business Contact: Michael Ancillotti,mancillotti@lpm-adv.com
Agency Producer- Rural Professions: Total Agribusiness Funded Lifestyle ProductsAgency NA $370 $0 $0 $0IncomeNo. of 21 21Employees
Agribusiness Clients: Dairy One (2002); LELY (2006); Pfizer Animal Health (2010); Veterinary News Network (2007)
Producer-Funded Clients: American Dairy Association (1980); Mid-Atlantic Dairy Council (2007); National Dairy Council (2007); New York Center for Dairy Excellence (2008); NY Farm Viability Institute (2008); Sudia (2010)
MCCORMICK COMPANY
Amarillo, TX; 806/374-5333, FAX: 806/372-7040
Other Locations: Des Moines, IA; Kansas City, MO; Embro, ON, Guelph, ON
New Business Contact: Mark Perrin, perrin@mccormickcompany.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency NA $16,182 $526 $0 $0IncomeNo. of 103EmployeesMEDIA USAGEAdvertising 61% 60% 0% 0%Public 21% 25% 0% 0%RelationsSales 1% 0% 0% 0%PromotionDirect 10% 15% 0% 0%MarketingInternet/ 7% 0% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AgriLabs (2001); Becker Underwood (2009); Becker Underwood: Canada (2009); DuPont Crop Protection (2001); DuPont Crop Protection: Canada (2004); Elanco Animal Health: beef business unit (1999); parasiticides (2003); global cattle marketing (2006): food industry and consumer affairs (2007); corporate affairs (2008); Elanco Canada: beef cattle products (2006); Elanco Food Solutions (2009); Growth Enhancement Technologies Information Team (2002); Hy-Line (2008); Pioneer Hi-Bred (1968); Pioneer Hi-Bred (2002); Pioneer Hi-Bred: Canada (1987); PM Beef (2008): Teva Animal Health. Inc. (2010); Unverferth (2002)
Producer-Funded Clients: Cattlemen's Beef Board (2008); Coalition to Support Iowa Farmers (2004); Iowa Beef Industry Council (2002); Iowa Soybean Assoc (2006); National Cattlemen's Beef Assoc (2004); National Pork Producers Council (2004): National Sorghum Producers (2009); Texas Cattle Feeders Assoc (1968); United Sorghum Checkoff Program (2009)
Professional Products Clients: Elanco Companion Animal (2005)
MCDANIELS MARKETING COMMUNICATIONS
Pekin, IL; 309/346-4230, 866/431-4230, FAX: 309/346-8458
Other Locations: East Moline, IL; Roscoe, IL
New Business Contact: Randy McDaniels, rmcdaniels@mcdmarketing.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $1,350 $75 $375 $0 $0IncomeNo. of 21 14EmployeesMEDIA USAGEAdvertising 20% 20% 0% 0%Public 5% 15% 0% 0%RelationsSales 35% 20% 0% 0%PromotionDirect 10% 15% 0% 0%MarketingInternet/ 30% 30% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AgVenture (2010); FBi Buildings Inc. (2003); Innoquest (2009)
Producer-Funded Clients: Illinois Soybean Association (1992)
NICHOLSON KOVAC, INC.
Kansas City. MO; 816/842-8881, FAX: 816/842-6340
New Business Contact: F. Peter Kovac, pkovac@nicholsonkovac.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $8.205 $2.500 $0 $0 $375IncomeNo. of 61 40EmployeesMEDIA USAGEAdvertising 40% 0% 0% 25%Public 18% 0% 0% 25%RelationsSales 10% 0% 0% 15%PromotionDirect 10% 0% 0% 20%MarketingInternet/ 20% 0% 0% 10%ElectronicMktgOther 2% 0% 0% 5%
Agribusiness Clients: FMC (2002); Grundfos Pumps (2009)
Professional Products Clients: Golf Course Superintendents Association of America: Vetoquinol USA
OSBORN & BARR
St. Louis, MO; 314/726-5511, 888/235-4332, FAX: 314/726-6350
Other Locations: Kansas City, MO
New Business Contact: Jared Spader, spaderj@osborn-barr.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $21,429 $15,716 $4,208 $595 $216IncomeNo. of 129 107EmployeesMEDIA USAGEAdvertising 80% 0% 100% 100%Public 20% 100% 0% 0%RelationsSales 0% 0% 0% 0%PromotionDirect 0% 0% 0% 0%MarketingInternet/ 0% 0% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AGCO: Application Equipment Division (2009); AgraQuest (2010); American Farm Bureau Federation (2007); DV Auction (2009); FCS Financial (2005); lntervet/Schering-Plough Animal Health (2002); Livestock Improvement Corp. (2010); Michelin North America (2003): Monsanto (1988); New Wave Communications (2009); Propane Education & Research Council (2002); Qualisoy (2005); SFP (2005); USDA: Rural Development (2004); National Agricultural Statistics Service (NASS) (2006)
Producer-Funded Clients: Mississippi Soybean Promotions (2010); National Pork Board (2003); Smith, Bucklin & Associates (1998); Southwestern Association (2007); United Soybean Board (1995); U.S. Soybean Export Council (2008)
Rural Lifestyle Clients: Anheuser-Busch Outdoor: Anheuser-Busch. Budweiser (2009); Honeywell Safety Products (2009)
Professional Products Clients: ICL Performance Products. LP (2006): Kennelwood Pet Resorts (2010)
PAULSEN MARKETING
Sioux Falls, SD; 605/336-1745, FAX: 605/336-2305
New Business Contact: Greg Guse, greg.guse@paulsenmarketing.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $4,000 $2.550 $150 $500 $0IncomeNo. of 34 34EmployeesMEDIA USAGEAdvertising 25% 40% 50% 0%Public 20% 25% 15% 0%RelationsSales 0% 0% 0% 0%PromotionDirect 20% 0% 10% 0%MarketingWeb-Based/ 35% 35% 25% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AgroLiquid Fertilizer * (2009); Ecolab Inc.* (1993); Grain States Soya (1997); Growth Energy (2009); Hubbard Life Feeds * (1992); Kubota Credit Corporation (2000); Kubota Tractor (2000): McCauley's Equine Formulas * (2006); Mid-State Seed* (2010); Omega Protein * (2009); POET Nutrition (2007); Ridley Block Operations (1996); Select Sires * (2010); The Mosaic Company * (2010): The Wheatgrowers Cooperative (2006); WildBlue Satellite Internet (2007): Worthington Ag Parts * (1986)
Producer-Funded Clients: Ag United for South Dakota (2004); South Dakota Corn Utilization Council' (2003); South Dakota Soybean Council* (1992)
Rural Lifestyle Clients: Walter Gardens (2006); WildBlue (2007)
STANDING PARTNERSHIP
Saint Louis, MO; 314/469-3500. FAX: 314/469-3512
New Business Contact: Julie Steininger, jsteininger@standingpr.com
Agency Producer- Rural Professionl Total Agribusiness Funded Lifestyle ProductsAgency $3,326 $504 $39 $0 $0IncomeMEDIA USAGEAdvertising 0% 0% 0% 0%Public 100% 100% 0% 0%RelationsSales 0% 0% 0% 0%PromotionDirect 0% 0% 0% 0%MarketingInternet/ 0% 0% 0% 0%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: Monsanto
Producer-Funded Clients: St. Louis Dairy Council; United Soybean Board
SULLIVAN HIGDON & SINK
Kansas City, MO; 816/474-1333. 800/809 ext 0884. FAX: 816/474-3427 Other Locations: Wichita, KS; McLean, VA
New Business Contact: Rand Mikelecky. rand@wehatesheep.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $11,850 $4,750 $1,066 $0 $0IncomeNo. of 100 36EmployeesMEDIA USAGEAdvertising 30% 40% 0% 0%Public 30% 10% 0% 0%RelationsSales 15% 30% 0% 0%PromotionDirect 5% 0% 0% 0%MarketingInternet/ 15% 15% 0% 0%ElectronicMktgOther 5% 5% 0% 0%
Agribusiness Clients: Cargill Meat Solutions (2002); Merial Limited (2010); Meyer Natural Foods (2009)
Producer-Funded Clients: Dairy Famers of America: Cooperative. Borden Cheese, Cache Valley Cheese (2008); Midwest Dairy Association * (2009); Shatto Milk Company (2003)
SWANSON RUSSELL
Lincoln. NE; 402/437-6400, FAX: 402/437-6401 Branch office: Omaha. NE
New Business Contact: Wes Neuhaus, wesn@swansonrussell.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle ProductsAgency $12,135 $1,547 $262 $668 $3,396IncomeNo. of 130 62EmployeesMEDIA USAGEAdvertising 30% 50% 30% 54%Public 25% 25% 30% 11 %RelationsSales 5% 0% 5% 3%PromotionDirect 15% 0% 5% 12%MarketingInternet/ 25% 25% 30% 20%ElectronicMktgOther 0% 0% 0% 0%
Agribusiness Clients: AGP * (1994); FMC Corporation (2010); Global Animal Management (2001); intervet/Schering-Plough Animal Health (1994); JCB (2010); KINZE Manufacturing (2010); Land 0' Lakes Purina Feed LLC (2006): Reinke Manufacturing Company (2008); RFD-TV (2010)
Producer-Funded Clients: Alliance for the Future of Agriculture in Nebraska (2010); The Fertilizer Institute (2010); United Farmers Co-op (2010)
Rural Lifestyle Clients: Ariens Company (2006); Land O'Lakes Purina (2007)
Professional Products Clients: Blount (2010); Briggs & Stratton Commercial Power (2004): Briggs & Stratton Home Power (2002); Corona Clipper (2004); E-Z-GO (2007); Ecke * (2007); Gravely (2010); Jacobsen (2008); Profile (1999); Project Evergreen (2005); Rain Bird (1994); Scotts Professional Business Group (2003); Stuppy (2005); Turfco (1997); Vermeer (2008); Vista Professional Lighting (2005); West Coast Turf (1992)
WOODRUFF SWEITZER
Kansas City. MO; Calgary, AB; Columbia. MO
403/291-2922, FAX: 403/291-2365
New Business Contact: Tom Apple: tapple@woodruffsweitzer.com
Agency Producer- Rural Professional Total Agribusiness Funded Lifestyle Pro duelsAgency $10,230 $6.426 $70 $151 $2,447IncomeNo. of 48 48EmployeesMEDIA USAGEAdvertising 33% 34% 100% 27%Public 19% 26% 0% 7%RelationsSales 8% 3% 0% 9%PromotionDirect 14% 18% 0% 26%MarketingInternet/ 25% 17% 0% 29%ElectronicMktgOther 1% 2% 0% 2%
Agribusiness Clients: Arysta LifeScience Canada (2003); Arysta LifeScience U.S. (2000); ASTech (2008); Bayer HealthCare Canada (2006); Beefbooster (2007); Beyond Agronomy * (2010); Boehringer Ingelheim Vetmedica (2009); Canada Gold Beef (2010); Diamond Pet Foods (2005); Immvac * (2007); Kubota Tractor Canada * (2010); Kubota Tractor U.S. * (1999); MFA Oil (2010); Morris Industries (2009); Norbrook Labs * (2008); Show Me Shortline/Richiger * (2009); Versatile (2009); Westway Feeds * (2010); Wyffels Hybrids (2009); ZinPro * (2010)
Producer-Funded Clients: Alberta Beef Quality Starts Here (2004); Alberta Cattle Feeders Association (2010); Beefbooster (2007); Canadian Hereford * (2007); National Pork Board: retail * (2005)
Rural Lifestyle Clients: MFA Oil (2010); Western Financial Group (2006) Professional Products Clients: Arysta LifeScience (2003): Bayer HealthCare Canada, Companion Animal Health (2006); Boehringer Ingelheim Vetmedica (2009); Vetericyn * (2010).
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